Sr. User Experience Architect with experience in device-independent, Agile/Lean UX teams, advanced design systems, research and product strategy. Subject matter expertise in various industries, primarily human capital management, artificial intelligence, and social engagement.
Sr. UX Architect – Nov 2015 - Present
Architect and Researcher, with a body of work that covers numerous parts of the SaaS portfolio across all devices. Advanced design systems, including mobile. Lean/Agile environment. Numerous simultaneous products and teams. Facilitates cross-team sessions/workshops. Executive presentations on design direction and research findings.
Deere & Company
Sr. UX Architect – Jul 2014 - Nov. 2015
Principal designer for Deere.com and consumer web apps. Worked with various global divisions and teams. Visual design, design systems, information architecture. Conducted user research and interviews. Led multi-day workshops with global stakeholders to build team consensus.
Sr. UX Architect – Feb. 2013 - July 2014
E-Commerce UX for Sears Home Services and Sears.com; responsive, mobile-first; scheduling and checkout experiences. Presentation and facilitation with executive stakeholders. Prototypes for research team.
IBM Watson Health (fmr. Merge Healthcare)
Visual Design Manager – May 2012 - Feb. 2013
Hybrid UX and Marketing. UI Director and Designer. Staffed and directed designers, leading a team to redesign core portfolio assets. Marketing campaigns, including print, web, motion, trade shows, and sales office.
National Academy of Sports Medicine
Visual Design Lead – Sep 2009 - May 2012
Brand strategy and art direction for a fitness certification company. Marketing and e-commerce campaigns and promotions. Re-branded product portfoio. Increased E-Commerce performance by 75%+ YoY.
Visual Designer – Sep. 2008 - July 2009
Visual Designer – May 2008 - Aug. 2008
University of Illinois at Urbana-Champaign
For Admissions and Records, Daily Illini, Freelance
February 2006 - May 2008
Feb. 2013 - Present
My first entry into human capital management, I conceived a business model that matched businesses with creative talent, in competition with 99Designs and Upwork. I designed end-to-end journeys of both the customer and client. I developed the business model, worked out the algorithms, researched user stories, designed site architecture, site/functional req’s, the matching system's outline and formulas, design system, branding, business pitch, etc. I competed for startup money and pitched to investors. The concept evolves and changes as I can spare the time.
Lookback / Aurelius
Tracking & Management
The “Remote Workplace”
Artificial Intelligence / ML
AI x UX as Concept
Lean / Agile