B.F.A Graphic Design, 2008
University of Illinois at Urbana-Champaign



UX Architect
November 2015 - Present

UX/UI Design, Architecture, Research, User Testing in an Agile/Lean UX Environment. Design Language, Generalist Capacity. 


Deere & Company
Contract UX Designer
July 2014 - November 2015

UX Design lead for John Deere E-Business, including, working on multiple global regions, external suppliers, designing systems and applications. Direction and execution of IA/UX/UI. Standardization of web ecology, Design Language, Global Frameworks, and internal Digital Leadership. Direction of redesign, mobile applications, E-Commerce IA/UX.


Sears Holdings
UX Designer
February 2013 - July 2014

Highly-collaborative UX design. Prototyping and wireframing (high & low fidelity) of complex web and checkout processes, scheduling, responsive design, mobile. User stories, flowchart/logic work, usability, complex product design concepting and pitching, visual design. Analytics and metrics guiding data-driven decisions. Presentation and engagement with executive stakeholders. User testing (preparation for testing, hypothesis development). Iterative processes. Advocate for experiential retention and engagement for the user. 


Merge Healthcare
Manager, Visual Design and Brand
May 2012 - February 2013

Art direction for all design touchpoints. Information Architecture for programs and websites. UI Director and Designer. Staffing and directing designers. Leading and advising for all major marketing campaigns and standardization, including print, web, motion, trade shows, and sales office. Leading revitalization of entire software portfolio, including UX process integration for interface/UI; interactive standards; branding integration into UI.


National Academy of Sports Medicine
Lead Designer, Visual Design and Brand
September 2009 - May 2012

Visual design, IA and UI. Brand strategy and management. Streamlined and systematized all major brand products. Establishment of all formal design and branding standards across digital and print channels. Revitalized art direction across the board. Directs designers for a broad range of referential and promotional materials pertaining to the company. Worked as a designer for an offshoot startup called Health & Fitness Provider Network until May 2012 and was asked to join as lead designer for NASM.


Visual Designer
September 2008 - July 2009

Tanagram Partners
Visual Designer
May 2008 - September 2008

University of Illinois at Urbana-Champaign
Intern Designer
February 2006 - May 2008

Illini Media
Graphics Editor for Daily Illini, Ad Designer
July 2005 - May 2006





February 2013 - January 2015

Full conception of a SaaS in the online contracting market, to algorithmically match Businesses with Designers, including surveying, browsing, contracting and billing. 

I developed the business model; designed the algorithms; researched user stories; designed site architecture, site/functional requirements, the entire matching system's outline and formulas, user interface (wireframes and visual design/style); branding, the pitch, etc.


User Experience

Visual Design, Product/Application Design, UI Design, Information Architecture, Storyboarding, Wireframing, Heuristics, User Flow, Design Patterns, Behavior/Motion Standards, Mobile/Tablet Design, Responsive Web, E-Commerce, E-Marketing.


XHTML, CSS, Wordpress, JQuery, Javascript, PHP



Creative Suite (Print, Web, Video, Motion), Final Cut Suite (Video, Motion), Brand Development & Standards, Identity, Motion Graphics, Typography, Collage, Digital Photography, Video Editing & Production, Voiceover, Audio Recording, Musical Composition


My experience in UX is wide ranging and encompasses both B2C and C2C industries.

Getting your customers to not only convert in your experience, but to believe in your brand, is something I can help you achieve. 


My background is design, but I understand how to holistically develop the brand from the ground up. All of the touchpoints that a customer experiences matter.

I can help you craft the foundations behind your identity, and build on it, layer by layer.