Sr. User Experience Architect with experience in device-independent, Agile/Lean UX teams, advanced design systems, research and product strategy. Subject matter expertise in various industries, primarily human capital management, artificial intelligence, and social engagement.


Sr. UX Architect – Nov 2015 - Present

Architect and Researcher, with a body of work that covers numerous parts of the SaaS portfolio across all devices. Advanced design systems, including mobile. Lean/Agile environment. Numerous simultaneous products and teams. Facilitates cross-team sessions/workshops. Executive presentations on design direction and research findings.


Deere & Company
Sr. UX Architect – Jul 2014 - Nov. 2015

Principal designer for and consumer web apps. Worked with various global divisions and teams. Visual design, design systems, information architecture. Conducted user research and interviews. Led multi-day workshops with global stakeholders to build team consensus.


Sears Holdings
Sr. UX Architect – Feb. 2013 - July 2014

E-Commerce UX for Sears Home Services and; responsive, mobile-first; scheduling and checkout experiences. Presentation and facilitation with executive stakeholders. Prototypes for research team.


IBM Watson Health (fmr. Merge Healthcare)
Visual Design Manager – May 2012 - Feb. 2013

Hybrid UX and Marketing. UI Director and Designer. Staffed and directed designers, leading a team to redesign core portfolio assets. Marketing campaigns, including print, web, motion, trade shows, and sales office.


National Academy of Sports Medicine
Visual Design Lead – Sep 2009 - May 2012

Brand strategy and art direction for a fitness certification company. Marketing and e-commerce campaigns and promotions. Re-branded product portfoio. Increased E-Commerce performance by 75%+ YoY.


Visual Designer – Sep. 2008 - July 2009

Tanagram Partners
Visual Designer – May 2008 - Aug. 2008

University of Illinois at Urbana-Champaign
For Admissions and Records, Daily Illini, Freelance
February 2006 - May 2008


Feb. 2013 - Present

My first entry into human capital management, I conceived a business model that matched businesses with creative talent, in competition with 99Designs and Upwork. I designed end-to-end journeys of both the customer and client. I developed the business model, worked out the algorithms, researched user stories, designed site architecture, site/functional req’s, the matching system's outline and formulas, design system, branding, business pitch, etc. I competed for startup money and pitched to investors. The concept evolves and changes as I can spare the time.



  • Adobe CS 

  • Sketch

  • Invision/Craft

  • Axure 

  • Remote Tools

  • Lookback / Aurelius


  • Design Systems

  • Prototyping

  • Storyboarding

  • Journey Mapping

  • Personas

  • Documentation

  • Tracking & Management


  • HCM

  • Company Engagement

  • The “Remote Workplace”

  • Artificial Intelligence / ML

  • Conversational UI

  • Motion Design

  • UX-as-Brand

  • AI x UX as Concept

  • “Lateral Design”

  • Typography



  • Basic Javascript

  • Basic J-Query

  • Bootstrap

  • Wordpress

  • Lean / Agile


  • User Testing

  • Interviews

  • Competitive Analysis


  • Dot Voting

  • Card Sorting

  • Contextual Inquiry


B.F.A Graphic Design, 2008
University of Illinois at Urbana-Champaign


My experience in UX is wide ranging and encompasses both B2C and C2C industries.

Getting your customers to not only convert in your experience, but to believe in your brand, is something I can help you achieve. 


My background is design, but I understand how to holistically develop the brand from the ground up. All of the touchpoints that a customer experiences matter.

I can help you craft the foundations behind your identity, and build on it, layer by layer.