UX Design Consultant with experience in Enterprise, Fortune 100 companies and startups alike, working in the intersections of UX, Brand, Marketing and Consumer Engagement.

Happily open for freelance, consulting, or conferences.

 

Capabilities

User Experience

  • Digital Strategy
  • Visual Design
  • Mobile / Responsive
  • Information Architecture
  • Algorithm Design
  • Analytics, A/B Testing
  • Rapid Prototyping
  • Digital Language

Multi-Channel Design

  • Creative Direction
  • Branding Development
  • Identity Design
  • Motion Design
  • Video Editing
  • Audio Editing
  • E-Marketing

Development

  • HTML5 / CSS3
  • Wordpress
  • Javascript / JQuery
  • Data Structures


Eviary is an application I'm building that matches businesses with designers. 

 

With the help of developer John Taylor, we set out to launch a concept for validation. There is not a service online that allows a business to find a high-quality designer through algorithmic matching, and track projects with them in that same service. I want to build a solution that I could have used when I was just out of college, looking to expand my network. Currently, I'm learning to code a prototype for validation and testing.

Business Involvement:

• Revenue Model
• Business Model
• Gamification/Incentive Model
• "Lean" Metrics to Adjust
• Legal Policies
• Investor/Elevator Pitch

Design Involvement:

• Brand Identity
• Marketing Strategy
• Site Design (IA and Visual)
• Site Functional Requirements
• Site Architecture, Data Modelling
• Matching System Structure
• Algorithms for Matching

 

 

The simplicity of the experience was scripted out (image above) to address the complexity of a scalable, fully structured algorithm. Within that algorithm is contained all of the necessary math, sorting, conditions and variables necessary to hand off to a developer to build. 

Most of the work done regarding algorithms was self-taught. 

Throughout Eviary's timeline, I discovered aspects of programming/design that I hadn't been exposed to previously, and I learned how to do it. I'll go as far, and deep, as necessary.

 

View the prototypes for the Deere.com ReDesign:


Sears Home Services / Improve Your Home Prototype

Motion Design Video for SXSW 2013 for startup company Higi, based in Chicago, IL 


Video loop for a conference. Includes self-created voiceover. Brand extension for HFPN, demonstrative of visual/brand vocabulary, meant to exhibit industry-specific messages--in this case, owners of businesses in the fitness industry.